The 87th edition of golf’s historic Masters tournament began last Thursday, introducing innovative commentary and video highlights generated by artificial intelligence (AI) to provide golf fans with a personalised broadcast experience.
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The US Soccer Federation (US Soccer) and Mexican Football Federation (FMF) governing bodies have announced a joint bid to co-host the 2027 FIFA Women’s World Cup.
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The Formula 1 Rolex Australian Grand Prix (AusGP) 2023 has drawn in both record viewership and attendance, reaching 2.95 million Australian viewers, and attracting a historic 444,631 fans to the Albert Park circuit over race week.
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World Wrestling Entertainment (WWE) and UFC’s parent company, Endeavor, have today announced the merger of the two iconic sporting brands in a new US $21 billion (AUD $31 billion) deal set to change the combat sporting and entertainment scene.
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In a Southern Hemisphere first, the Australian Football League (AFL) has announced Melbourne’s Marvel Stadium will introduce tech giant Amazon’s ‘Just Walk Out’ technology in a move set to modernise the shopping experience for sporting fans.
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Visual media company, Getty Images, has revealed why the upcoming Australian Formula 1 Grand Prix (AusGP) event could be the biggest spectator attendance event yet, attributing a large part of the motorsport’s popularity to Netflix’s Drive to Survive series.
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Cricket Australia has announced that Australian fans will be able to watch the International Cricket Council’s (ICC) World Test Championship final on free-to-air after an exclusive broadcasting deal was inked with Seven West Media.
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Cricket Australia and Gravity Media have teamed up to broadcast the Sheffield Shield Final, integrating Gravity’s innovative remote live stream technology to produce state-of-the-art coverage.
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Major League Baseball (MLB) franchise, the Kansas City Royals, have made a history by appointing mental health specialist, Melissa Lambert, making her the Royals’ director of behavioural science and the first person in the role to have a seat in the team’s dugout.
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Chelsea FC has released its latest 2021/22 financial results, reporting a net loss of GBP£121.3M (AUD $224M).
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Formula 1 racing team, Scuderia AlphaTauri, has appointed motorsport platform, DTM commercial director, Lars Stegelmann, to their newly created head of commercial position.
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The Canadian Paralympic Committee (CPC) has announced that CBC/Radio-Canada will be the broadcast home of the Paris 2024 and Milano-Cortina 2026 Paralympic Games, in a bid to bring back visibility, coverage, and continuity to the Canadian Paralympic movement.
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UK pay-tv broadcaster, Sky Sports, has announced its first-ever head of women’s sport, promoting executive producer Jo Osborne to the role.
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In a first for the state, Cricket Victoria has teamed up with America to finalise a landmark partnership with the San Francisco-based Major League Cricket (MLC) franchise, as Australian cricket continues to expand its global footprint.
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